What do search engines look for?
Through my years of experience, I have learned that search engines value certain things and will rank those websites more favourably when they meet that criteria. Search engines look for relevancy first and foremost, so as long as your website and its content is relevant to your niche, then your site will turn up in more search results.
Search engines use quite detailed algorithms to determine the relevancy of your website and how it appears in the results. So if you offer plenty of quality content with relevant keywords woven naturally into your text, then you will stand a better chance of being ranked high on the search results. Some of the latest SEO research indicates that Google and other search engines are favouring more longer-form content and user experience to show on results rather than the most popular keywords for that particular niche.
There are also other considerations to take on board, such as cross-device compatibility, internal linking, meta descriptions, title tags, and linking to known and trusted authority websites within your industry sector or niche. All these elements have a lot of influence over your page rankings in search results because they are all used in combination to tell search engine users what your site is all about.
This is why SEO is very important for your website. Contact me today to discuss how I can help SEO your website for online success.