Freelance Web Designer

When you are looking for help to build your next website, it can really help to hire a freelance web designer for the job. However, if you are not from a design background yourself, it can be difficult to understand what the difference is between CSI and CSS, so when a potential designer is blinding you with geek-speak in an effort to look good, you can often be left wondering if they would be the right choice.

If you truly are clueless about web design, then a good freelance designer will pick up on this and apply some common sense to the situation. They can help you grasp the important elements to keep in mind, your front-end development considerations and establish your expected outcomes for the site without using any confusing language.

The first and most important element of hiring a top-notch freelance web designer is the ability to be able to talk to them and build a strong working relationship together. With this in mind, lets take a look at what to look for when searching out a designer to work with on your next project.

Excellent Communication

As already highlighted above, having the ability to communicate well with your designer is crucial. After all, you will want them to completely understand your needs and requirements for you new website, so try to look past those who want to blind you with science with their language. What may happen is that they will take your project and run with it to create something that they like rather than what you need or understand.

Before you make your choice, make sure you pick up the phone and have a conversation before committing yourself. Find someone that understands what you need, can listen to your concerns and will explain the process in simple English without too much behind the scenes technical jargon. A true professional will be deeply interested in you and your project, your prospective clients and will come up with a solution that works.

Web Design Portfolio

Obviously, the proof is in the pudding, as the saying goes. Always take a good look at the portfolio of websites and clients that a freelance web designer has worked with. Ideally what you are looking for are examples of websites that look very different from one another. You can quickly spot a lazy designer because all the sites they have produced will have an uncanny likeness about them.

You will want a designer with the skill and imagination to create something unique that is perfectly tailored to suit your needs rather than the ability to simply churn out the same site over again with minor tweaks here and there.


At the end of the day you will be looking for a website that is very user-friendly. You should always consider user experience when planning your new website as you don’t want to unintentionally drive potential customers away through creating a confusing site. A good web designer will be very aware of building a site capable of excellent user experience, so don’t be offended should they suggest a different layout to prevent users scrolling too much, or having to dig too deep to get to key information.

These are a few basic yet important things to think about before hiring a freelance web designer. Remember that communication is key here, so always discuss your needs in full before committing yourself to anything.