SEO Service in London
If you are looking for help with your search engine optimisation (SEO), then you have arrived at the right place! To put it simply, SEO is the term used for making your website as visible as possible on all the popular search engines such as Google.
I have many years of SEO experience and use the most up to date methods of ‘on-page’ and ‘off-page’ and behind the scenes technical practices to get you a better search engine results page, or SERPS techniques.
Making your website visible
Improving your website visibility involves building a strong site architecture to provide easy navigation and enabling search engines to index your site quickly and easily without issue. This also encourages organic results through keywords that appear naturally within your pages and web content rather than for paid results.
Why does your website need SEO?
The importance of SEO cannot be underestimated. Having good search engine optimisation will increase the amount of traffic that is driven to your website via search engines. Did you know for example that 65% of all web traffic comes through natural organic searches using search engines such as Google? These are figures that you cannot afford to overlook and the amount of potential new leads you can bring in from a well-crafted SEO ready website are too valuable to dismiss.
The power of Google is something else that you cannot ignore. More than 90% of all organic traffic comes via Google. So this is one of the main reasons why your website needs to build and maintain a strong presence on Google and rank high for the value of your content.
What do search engines look for?
Through my years of experience, I have learned that search engines value certain things and will rank those websites more favourably when they meet that criteria. Search engines look for relevancy first and foremost, so as long as your website and its content is relevant to your niche, then your site will turn up in more search results.
Search engines use quite detailed algorithms to determine the relevancy of your website and how it appears in the results. So if you offer plenty of quality content with relevant keywords woven naturally into your text, then you will stand a better chance of being ranked high on the search results. Some of the latest SEO research indicates that Google and other search engines are favouring more longer-form content and user experience to show on results rather than the most popular keywords for that particular niche.
There are also other considerations to take on board, such as cross-device compatibility, internal linking, meta descriptions, title tags, and linking to known and trusted authority websites within your industry sector or niche. All these elements have a lot of influence over your page rankings in search results because they are all used in combination to tell search engine users what your site is all about.
This is why SEO is very important for your website. Contact me today to discuss how I can help SEO your website for online success.